The logo is the cornerstone of a brand identity. But it doesn't stop there. A successful identity system encompasses, coordinates, and harmonizes a company with a recognizable message and individual personality. This system includes the letterhead, the Web site, marketing collateral, and everything else that represents an enterprise.

Branding influences corporate image and provides direction for the corporate identity. It is a marketing communications process - one that is planned, strategically focused and fully integrated. It conveys the essence, culture, character and purpose of a company or product. It's the heart and soul of the brand from which all outward expressions emanate. Building a strong brand is invaluable. It is the foundation of your corporate marketing. It's your essence, your herald, your identity.You have heard the term "instantaneous recognition" -